Social media is the single most dominating force to have invaded our lives ever since the television in the 80’s. Of course there was the Internet and the mobile phone later, but social media has far outshined it’s masters. Social Media Marketing is the art of promoting a brand which has taken off flanked by cheaper smart phones with internet connectivity hitting the shelves every other day more and more people of the great aspirational Indian middle-class are coming ‘online’.

Social Media Marketing remains as the best resources for all kinds of advertising methods for all scales of business. Broader reach of regions and cost efficient marketing budget will be the best reasons for all business owners to start getting benefits from popular social media websites.

It’s everywhere and you’re on it with your social media foot prints adding to the thought bubble that is shaping opinions everyday. One domino attracts another domino and another attracts another, soon there is a brigade of dominos on the internet with their personalized profiles looking to gain some social media marketing acceptance in line with the digital revolution that is upon us. Internet is everywhere, and everything is on the internet, it’s omniscient, and omnipresent, and you need to be on the internet for your own self-gratification if not social acceptance because it’s cool be a netizen in the age of the Internet of Things.

Digital Marketingis making use of various types of digital technologies to promote yourself or your business. There are many types of digital marketing in India. These days you can waste a lot of time and money focusing your resources on failing marketing campaigns. Even though the term ‘digital marketing’ was coined in the 1990s, its complete usage and importance has risen only in the recent past. As technology advanced rapidly over the past two decades, digital media became so widespread that anybody could access information anytime, from anywhere. Digital marketing in India is a broad discipline, which can be broken down into a bunch of modules. Like the general marketing mix, digital marketing communication mix is the adaptation of place, product, promotion, and price in the digital context. Where traditional marketing was about pushing your message out, digital marketing is about using a message to pull people in. Digital Marketing in India will remain to be a robust growing industry at least for next 5 years and studies digital marketing in India says that India should grow at a staggering 31% per annum for next 5 years.

Components of Digital Marketing in India:

• Websites and SEO content
• Blogs
• Internet banner ads
• Online video content
• Pay-per-click (PPC) advertising
• Email marketing
• Social media marketing (Facebook, Twitter, LinkedIn, etc.)
• Mobile marketing (SMS, MMS, etc.)

Being a netizen today implies you’re as wiser as Nietzsche if not more. What gained currency early in 2000’s from internet cafes with people sending emails to their loved ones, and trying to locate their far off friends and ‘crushes’ on Orkut has now escalated to heights no one could have imagined. Forget your sister who was married off in Kuwait, these days even your milkman is just a click away. The social media flanked by the single most equalizing force on the planet (Internet) is invading our lives, with every like, every re-tweet, and every insta-share if it hasn’t already.

Social media marketing websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing enlightens you about the impressions of your brand amongst the customers. By following the social buzz and analyzing social sentiment of your target audience you understand the exact needs of your customers and follow them up with the required service. Social Media Marketing is a key element for success in modern marketing efforts, and by using this service you can realize that it’s necessary for business growth.

Here are a few benefits of social media marketing:

• Increased Inbound Traffic
• Enhanced Brand Recognition
• Higher Conversion Rate
• Improved search engine presence
• Sheer Customer Satisfaction

Some of the major benefits of Social Media Marketing are:

• Increase in Brand Awareness
• Increase in Web Traffic
• Improves Search Engine Ranking
• Increase in Brand Authority
• Increase in Brand Loyalty
• Increase in Business
• Highly Cost-effective
• Gives Insights of Marketplace

Social media marketing is a chance to publically demonstrate your client service level. for instance, if a client complains concerning your product on Twitter, you’ll be able to in real time address the comment, apologize publically, and take action to form it right. It is a personal experience that lets customers know you care about them.

We at Econstra Tech have been running social media campaigns for our clients for a long time now with unenviable success substantiated with the high number of retainers we continue to enjoy. Contact us to work our magic for your business , by building a suave social media marketing campaign for you and running it effortlessly for you, till your business gets get the social media traction it requires.