4 Best Practices to Implement While Doing On-Page SEO
- For Page Content:
This is considered to the most important aspect of On-Page SEO. Content should be clean, should have ample white spaces, should be crowded with target keywords and most importantly it should have relevant content that actually provides a solution to your prospect’s problems. - For Internal Page Links
Make sure to add internal page links whenever you feel it’s necessary and relevant. It not only eases the navigation for the user but it also tells that the Search Engine that the page is relevant for that keyword phrase. - For Meta Descriptions:
An appropriate Meta description increases the CTR (Click Through Rate) on the SERP (Search Engine Results Page). Always write Meta descriptions of not more than 155 characters avoid duplicate ones and don’t use quotes or non-alphabetic characters. (Google doesn’t recognize them) - For Image Alt-text:
Use image alt-text when necessary only. Do not use it just for the sake of using it. Use it on relevant images only, which have direct or close connection with your page content. Also, try to use your target keyword in the alt-text. It helps Search Engines understand your image and simultaneously helps in ranking of image results on them.
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