5 Things To Know While Setting Up Your Facebook Campaign
- Select the Right Campaign Objective:
Always try and select the perfect objective for your campaign. Selecting the proper objective not only allows you to get the right audience for your business but also enables you to achieve your required goal. - Setup Facebook Pixel:
Setting up Pixel is very important. It allows you to have a hold of your Ad’s performance. Without Pixels, you wouldn’t know what type of traffic you’re getting through the Ad. - Check Placement Looks:
Facebook Ads look different on different placements. Like for example, it may look different on desktop and on mobile devices. So while setting it up, check out how they look and accordingly optimize them. - Segment Your Targeting:
Use market segmentation. Don’t put all your criteria in one ad. Segment them out and test how each of your ad performs across multiple segments of the market. - Use Ad Variations:
Just like market segmenting your ads, you can also test your ads by using different variations of the same ad. Perhaps, a change in image or change in the text you’re using on your ad. In this way, you will know which ad performs better. With this analysis, you can then go on create other ads.
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