With hundreds of millions of users and over 500 million Tweets being sent each day, there is a great opportunity for businesses to reach a global audience of new and existing customers through Twitter.

Twitter is a social platform for sharing one’s views. The users can open their account with Twitter and broadcast their views in the form of short messages known as twitter marketing. Twitter is a great platform for marketers to promote their business and connect with the target audience. You need to make a nice twitter marketing strategy to build your networks and use this platform effectively for business marketing.

Twitter is a semi-professional social network which is a very good platform for digital marketing. You will find corporate professionals from various industries as well as people who are there just for entertainment. So, digital marketing professionals from any industry could market their products on twitter. Also, with their work limit, Twitter allows its users to clean and crisp ads from advertisers without populating their feed.

Twitter marketing is very important for the growth and expansion of a company as this social media platform has millions of followers around the world that can improve your growth chances. Twitter marketing provides a search engine that allows you plug-in company names, brand names, topics and even personal names.

Twitter is one of the best communication tools available. It’s quite a noisy platform, with lots of people posting content, so the best thing to do is reverse that and start listening to others. Twitter marketing is a powerful brand digital marketing platform for your business. Use it correctly and you can generate significant interest for your business, increase leads and boost revenue. Twitter is a free micro blogging platform that allows you publish Tweets that are 140 characters or less.

Normal steps any twitter user can use to garner social media traction by using Twitter marketing.

1. Optimize your Twitter bio.
2. Find out that the influencers interact with them.
3. Tweet regularly.
4. Follow trends/hash tags.
5. Offer discounts or special deals to Twitter followers
6. Use images and videos.

Twitter marketing trends that can come in handy for ‘how to’ twitter marketing strategists:-

1. Move into the mass market.
2. Present Your Brand.
3. Increased focus on video.
4. More long-form and live content.
5. Investing in third party software and add-ons.
6. Start Following selective People.

Tools for Twitter Marketing

This is why a great many developers have created awesome Twitter tools to go with your Twitter account and make the promoting process seamless. The following are 11 of the best tools used by social marketing experts that can work as “add-ons” to your Twitter marketing campaigns.

1. Paper.li
2. Bit.ly
3. Manage Flitter
4. HootSuite
5. Socialoomph
6. Triberr
7. Tweet Deck
8. Social Bro
9. My Top Tweet
10. Topsy

So, without much ado, here are the top Ten “How to’s” for twitter marketing in particular or chronological order.

1. Get your #Hashtag Going: – With over 313 million monthly active users and a young demographic to boot, Twitter can be a great platform for most marketers only if and when it is used well enough. The first and foremost step to getting traction on twitter is to get a unique hash tag going along which is a very good to bring together a lot of people commenting and discussing the same thing in a limited space on a micro-blogging site. You need to promote a hashtag which you can use to promote your business or product, which solely depends on the vision and target of all your social media endeavors, but to get started you need to begin somewhere and a hashtag is right at the top of the most effective ‘how’s to’ to twitter marketing.
2. Get A Twitter Marketing Team: – You need to have a dedicated team for twitter if you are serious to get your business some traction from the world’s biggest and most famous micro-blogging site. There is not much you can do on your end, because you have only 140 characters per tweet and around 330 million active twitter users tweeting around with alarming alacrity, many of whom happen to be your rivals, so you will need to meticulously plan your twitter marketing strategy and it will begin when you get a team of digital marketing strategists with a fair amount of experience to anchor the fortunes of your business with the mantle of twitter marketing in the trusted hands of your employees.
3. Plan Ahead: – You need to plan ahead and better than your rivals. On a platform where 330 million active users come to tweet about everything under the sun, you will have to bring the creative best out of you to get the traction of your business and stop yourself from fading into oblivion in the cacophony of the echo chamber that twitter can be. You need to plan campaigns around festival seasons, around a single hash tag which is surely going to get a lot of traction like #HappyNewYear or #HappyHoli or #MerryChristmas. You need to plan ahead, keep your content and campaign ready so that you can reap your harvest these hashtags start getting the requisite traction.
4. Drive Traffic for Your Website: – Twitter can be a great way for driving traffic for your website, and a lot of companies are using this to drive traffic for their website through the use of creative tweets, campaigns and hashtag trends on twitter and here’s how you can do the same. You can use your click-bait legerdemain by dropping your link in sync with some tweets for a hash tag which seems to be a getting a lot of traction or a hashtag which is getting a lot of traction because you might have promoted the same.
5. Include Images – There are 330 million active users tweeting alongside and to get the traction you are aiming for from twitter, you will need to pull up your socks and get your thinking cap on. You must tweet less content, but tweet smartly. A trending twitter hashtag is likely to get a lot of traction and though it might seem a very good opportunity to get your business eye-balls and traction out of it, if you don’t how to use it well. So keeping with the old age maxim – that a picture tells a thousand words, you need to use unique pictures you’re your tweet, which can be info graphics developed by your team as a part of your extended social media campaign which you can use to your advantage.
6. Make It Multi-Media Rich – In the battle to get the maximum eye balls and traction for your business, you will need to make your twitter campaign very multimedia rich with the use of a lot of mentally stimulating images, gifs and videos alike, which will lend a lot of credence to your twitter marketing strategy in grabbing the maximum amount of eyeballs for your business.
7. Pin A Tweet – Twitter is a fast moving stream and there is a lot of data which is pushing down the older content to a point of not being visible to anyone. No one has the time to come down on your twitter handle and browse and scroll down to see just how marvelous your twitter marketing strategy seems to be working. Hence to keep a moment of glory fresh in the eyes of the tweeple who come to your handle, brought on by your extensive twitter marketing strategy, you need to present your twitter profile in all its magnificence, while that involves playing around with the twitter settings to make your profile appear very visually appealing ,you can also pin a tweet from previous time, which will surely be seen by almost everyone who comes onto over your handle and it is unlikely to escape anyone attention and it will further work in your favor in fighting a psychology battle and turning a prospective economic buyer into a potential customer with that stimulation.
8. Create a Brand Centric-Profile: Your twitter profile consists of a bio, avatar, and cover images and it is the same provided to very twitter handle and you used it to the best of your ability to communicate the best thing about your brand. It should tell anyone and everyone about your company, the nature and profile of the company and a link to the website of the company attached in the ABOUT ME or BIO section of every twitter profile. Your bio which will be a description of your company in 160 characters or less needs to be written by a good copy writer on your team and hence this point is a reiteration of point 2 of this series, which is you need to have a dedicated twitter team to handle the twitter marketing for you.
9. Retweet: Retweet is an important cog in the entire wheel of twitter marketing. Retweeting genuine tweets about the company or the products you offer or some unique or trendy twitter campaign run by you which might have been a surrogate way of promoting your business, can have a lot of impact on your twitter marketing campaign. Retweeting can be a very good way of building costumer confidence and it builds interactivity between the company and potential economic buyers.
10. Reply To DM’s And Tweets Like: Keep your direct messages open to begin with so that all genuine customer queries can be answered as it will further solidify your business credentials of being a company with good management practices in place who works with the main motive of providing the best assistance and services to its customers. Image goes a long way in public relations and you need to make sure you are on the right side of it. You also need to be responsive to genuine tweets and direct messages alike, as they will open for you a lot of leads which if handled well enough can turn into customers and it can also serve as a very good platform for customer grievance redressed mechanism as has been seen in many cases with many twitter handles lodging complaints and bringing irregularities to the notice of the companies’ twitter handles online.